Janesuda Collection, a captivating Thai fashion label, has been enchanting fashion enthusiasts with its delicate lacework silhouettes for over a decade. Founded by the multi-talented Janesuda Parnto, who has successfully juggled her roles as an actress, television host, and fashion designer, the brand initially set out with a simple mission – to create the perfect tee shirt. Since then, it has gracefully evolved into a breathtaking collection of bohemian statements, combining fluid forms with a sense of delicate charm.
Inspired by her native Bangkok, Janesuda’s designs bear the unmistakable touch of Thai craftsmanship, exuding a whimsical and floaty essence. With a devoted local clientele base, the brand now aims to conquer the world fashion scene, spreading the Janesuda Collection gospel beyond Thailand’s borders.
The journey began with “The Signature Tee,” an instant hit that sparked the brand’s inception. Janesuda’s lack of formal design education didn’t hinder her creativity but rather fueled her passion project. She learned by trial and error, comparing it to riding a one-wheel bicycle, occasionally wobbling but always persevering. Her experience in the entertainment industry provided valuable insights into creating not just beautiful designs but a captivating brand world.
For Janesuda, the decision to pursue fashion earnestly came when her creations received overwhelming love and demand. The transition from acting to full-time designing and business ownership was a tough choice but one that she made with conviction and determination.
Unlike traditional fashion houses, Janesuda Collection has never adhered to the standard fashion calendars. Instead, the brand has crafted its own path, focusing on creating designs meant to be experienced in exotic locations. Intimate journeys are curated for press, brand friends, and influencers to immerse themselves in the designs, fostering deeper connections with the brand. This approach keeps the inspiration flowing, ensuring each collection exudes a fresh and invigorating spirit.
Janesuda’s upbringing in Thailand has significantly influenced the brand’s ethos. As a modern Thai woman deeply rooted in her country and culture, her designs reflect the rich inspiration drawn from the diverse landscapes and skilled craftsmanship of Thailand.
Elevated ready-to-wear with a romantic touch defines Janesuda Collection, where ruffles, lace, and floral accents grace every drop. Janesuda deliberately crafts her designs to evoke a free-spirited feminine aesthetic, inspired by the sensuality and femininity of vacations. The clothes are meant to make women feel comfortable, pretty, and effortlessly elegant, whether on holiday or not.
Having enjoyed remarkable success in Thailand, Janesuda Collection now sets its sights on expanding into other markets. Singapore will be the brand’s first destination, where a strong customer base awaits. Despite growth, the brand remains committed to its boutique approach, specializing in resort wear, and staying true to its identity and unique voice.
With the wisdom of experience, Janesuda would advise her younger self to tread carefully in the fashion industry, acknowledging the challenges and tears it entails. But above all, she would remind herself that the heart knows what it wants, and following that passion will lead to the fulfillment of dreams.
Janesuda Collection continues to captivate hearts with its whimsical allure and timeless elegance, captivating women around the world, one exquisite piece at a time.